Gaining visibility with the help of web robots
Promoting a website in 2025 must rely on multiple channels, due to competition from AI that answers all questions and even from Google's search engine which, since 2024, has been bypassing websites by using the content to answer to visitors itself, that is AI Overview. But you could be smarter than the AI.
Did AEO will replace SEO? Actually the moves that put you content in top ranking is not different to what get it selected as source of AI answers. But quality of the content becomes more important than popularity.
10 means to promote a Web site and to let it become popular!
Search engines ranking : relevance and ranking criteria.
To manage your site in accordance with search engines' rules, some technical insights...
Google-recommended website optimization published in an official report.
Google answers to Webmasters in a meeting.
Real importance of backlinks for ranking.
How to obtain backlinks depends mainly on your page on which you have control.
What we should know about the PageRank.
Changes in your site to improve PageRank.
How clicks are distributed in result pages of search engines.
20 mistakes to avoid to search engines.
Optimisation for the Bing search engine.
How to lower the bounce rate, visitors leaving after just one page.
Unexpected effects of the nofollow attribute on the PageRank.
Duplicate content and penalties : When and why.